Corporate photography is a form of photography I have never planned on attempting. Being of a more rebellious and rock nature, the idea has never appealed to me but as they say, there is a first time for everything.
Corporate photography seems to follow a general set of rules which are to empower an individual but also make them seem approachable, represent and empower the company they represent and sell the product/brand they offer.
There are several exceptions, such as Richard Branson who seems to thoroughly enjoy his publicity in the media. He does not conform to the expectations when it comes to corporate photography. He refuses to wear suits, ties or to pose in a conventional way for a business icon. However, the style of lighting and general photography follows the same guidelines as conventional business photography.
Other exceptions include the likes of Sir Alan Sugar who always appears far more empowered than is strictly necessary in his photographs. This would be due to his participation in the entertainment side of mainstream media. His reputation as the ‘hard to please’ badass of business mostly earned it’s fame from ‘The Apprentice’ series and this is often reflected within his portraits.